Sideline Scoop: Embracing Social Media

There are always those who embrace change and those who fear it, looking to avoid it at all costs. Today's Sideline Scoop will take a look at two coaches representing both views and adding a new dimension to an already classic rivalry, how the NCAA is adapting to new developments in technology and social media, and some interesting stats from social media around the world.

1. Pitino, Calipari on opposite ends of social media spectrum

Louisville and Kentucky is one of the best rivalries in all of college basketball, pitting two of the more successful teams in college basketball history against each other as they share a state. So it only make sense that coaches from both teams take completely opposite views of social media. Louisville's Rick Pitino (on the left in the above photo), who could be seen as the "old school" coach, has actually banned his players from using Twitter and says that social media "poisons their minds." Meanwhile, Kentucky's John Calipari (on the right in the above photo), the most "new school" of the two coaches, openly embraces social media and wants to teach his players how to "use it as a positive."

2. NCAA to allow coaches to use SnapChat for recruiting

SnapChat is one of the biggest up-and-coming apps on smartphones today, allowing users to "take photos or videos and add text or drawing, then set an expiration for the message once it is opened." SnapChat now has a new use: As of Aug. 1, college coaches will be able to use it for recruiting purposes.

3. Who are the ultimate social media winners and losers?

Judging from social media, soccer/fútbol and basketball are the two most popular sports in the world and two retired basketball players remain among the most popular in the world. Find out more - including how local and club teams use social media and who has the most retweeted sports tweet - in this infographic.