You read that headline correctly. A baseball team will wear a jersey full of selfies for an upcoming game. All this, plus a more NHL news and a team (finally) taking advantage of Snapchat, this week on the Sideline Scoop!
Baseball teams are know to have some crazy promotions, and this latest one may be the best combination of social media and sports yet. The Kalamazoo Growlers, a collegiate summer baseball league team, are inviting fans to post selfies on social media that will be used for a jersey the team will wear and later auction off.
Earlier this week,
Dallas Stars center Rich Peverley collapsed on the bench during the first period of a game and was taken to a hospital. Social media (particularly other NHL teams) immediately began selling well wishes to Peverly and the Dallas Stars took the time to respond to every team that tweeted at them.
Snapchat is still a relatively new media that many teams are struggling to understand a way to fit into their social media plans. The New Orleans Saints may have figured out a blueprint for other teams to follow though. Here, we find an extensive interview with Alex Restrepo of the Saints to learn how the team got involved with Snapchat and why they have been so successful with it (as of January, the team had more than 36,000 followers on the site).
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